Delicious Alternatives - Plant - Flipbook - Page 3
What ’s Influencing
t he Rise in Vegan and
Plant-Based Diets?
It is easy to fall into the trap
of automatically assuming
that the term ‘vegan’ or ‘plantbased’ refers only to what is on
our plates, however as more
people around the world seek to
embrace a compassionate way of
living, all consumer sectors are
sitting up and taking note. There
is no doubt that restaurants
and foodservice operators will
continue to play a critical role
in driving long-term growth of
plant-based products – but there
are many other influences too.
When taking a closer look at the
factors shaping the vegan and
plant-based market, it is clear
to see that if you are not yet
serving this customer segment,
you will soon be left behind!
Celeb Culture: From Ariana Grande,
Billie Eilish and Beyonce to Katy Perry,
celebrities all around the world are
announcing their decision to adopt a
vegan lifestyle, with many teaming up with
cosmetics and fashion brands, using their
immense social media power to encourage
and influence fans.
A Change In Perception: Vegan athletes
are changing people’s perceptions of a
plant-based diet, with many claiming their
vegan diet improves their performance.
Consumers no longer assimilate veganism
with a poor diet, instead they now see it
as a way to improve their diet and lead a
healthier lifestyle. Venus Williams
Contents
credits her vegan diet for helping her
stay at the top of her game and Formula
1 champion Lewis Hamilton regularly
urges his fans to stop eating meat,
claiming he has never felt better since
adopting a vegan lifestyle.
Improved Availability: The increased
availability of plant-based and vegan
food has made it much easier for
consumers to reduce their meat intake
– whether shopping at a supermarket
or dining out. The Good Food Institute
reported that plant-based food sales
grew nearly three times faster than total
food sales from 2018-2020. This reflects
not only the high levels of current demand,
but also a latent appetite that is revealing
itself as vegan and plant-based products
become commonplace.
A Flexitarian Approach: The flexitarian
market offers the most significant opportunity
for growth in plant-based meals, with 30% of
the meat-eating population now identifying
as flexitarian. According to research by
Mintel, over half of UK adults have eaten a
meat substitute, rising to two thirds of the
under-25 population.
Investing in Innovation: In 2019, the
Vegan Society registered 14,262 products
with the Vegan Trademark, up 49% on
the previous year. Products made by
companies including Flora, Alpro, Asda,
Aldi, LUSH, Mars, Costa Coffee, Nestle,
New Look and Café Nero now carry the
Vegan Trademark and a record breaking
5661 new vegan products will be launched
into supermarkets in time for Veganuary
2022. Food manufacturers in particular are
focussing investments on improving the
flavour and texture of key staples such as
vegan cheese and yoghurt.
VEGAN, PLANT-BASED
& VEGETARIAN
6-7
PLANT-BASED TRENDS
FOR 2022
8-9
WHAT'S HOLDING
BACK THE TIDE?
10
THE DO'S AND DONT'S
OF PLANT-BASED
CATERING
12-13
BUFFET
14-18
DELICIOUS MAINS
19
INGREDIENTS
20-21
DESSERTS
22-23
DRINKS
Keep up to date wit h what ’s new at
www.t homasridley.co.uk
Sir David At tenborough’s documentary “A Life On
Our Planet ” calls for people to adopt a ‘most ly
plant-based diet ’ to save wildlife and t he planet.
2 | To place an order visit: thomasridley.co.uk
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The Vegan Society
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