Delicious Alternatives - Plant - Flipbook - Page 4
WE’VE GOT
A ‘BONE’
TO PICK WITH
BORING VEGAN
OPTIONS...
Vegan, Plant-Based & Vegetarian
WHAT’S THE DIFFERENCE & DOES IT MATTER?
Despite having been around for a number of years
now, there is still a large amount of confusion
around the difference between vegan and plantbased diets – layer vegetarianism on top of that and
it becomes easy to see how terms get misapplied
and missused.
A vegetarian diet is more akin to a plant-based approach, however
consumption of dairy products and honey are not limited.
Understanding the differences, as nuanced as they may seem in
some instances, is important when describing dishes and connecting
with your consumers. A slight error may lead to causing offence or
falling foul of the Trade Descriptions Act 1968.
Created in 1944 by The Vegan Society founder Donald Watson, the
term ‘vegan’ describes someone who wants to identify as a person
who avoids consuming or using products from animal derivatives in
all aspects of their lifestyle on ethical grounds, preventing cruelty
or exploitation of animals. Dairy, eggs, meat, fish, poultry and honey
are therefore excluded from a vegan diet and animal derivatives
such as leather, fats or bone that exist in other consumer products
are also avoided.
Fast-forward 36 years and American biochemist Dr T. Colin Campbell
introduced the term ‘plant-based diet’ to define a low fat, high fibre,
vegetable-based diet which focusses purely on the health benefits of
avoiding animal products. Some consumers adopt a 100%
plant-based diet, cutting all animal products in the
same way a vegan diet does, but other consumers
adopt a ‘plant-based’ approach which may
still include small amounts of dairy
or honey.
St ill confused? Not to worry, we have created a
handy quick-reference table to clarify t he situat ion!
CRISPY FRIED
JACKFRUIT WINGZ
Take customer experience to the next level with the UK’s
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FLAVOUR
PACKED
With natural
ingredients
FAST &
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Cook straight
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BIFFS.CO/TRADE
UP TO 87%
LESS Co2E
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wings
VEGAN
100% PLANT-BASED
PLANT-BASED
VEGETARIAN
Reasons
for choice
Ethical and environmental.
Consumers want to prevent
cruelty and exploitation of
animals.
Health and the
environment are the
primary motivators.
Health and the
environment are the
primary motivators.
Health, the
environment or
religious beliefs are
the primary motivators.
Extent of
adoption
It involves the avoidance of
animal products in all aspects
of their lifestyle including
food, clothing, cosmetics,
homewares etc.
It is a dietary
choice only
It is a dietary
choice only
It is a dietary
choice only
Does the
diet include
meat, fish or
seafood?
No
No
No
No
Does the diet
include dairy
or honey?
No
No
Yes (small amounts)
Yes
Does the
diet include
processed
foods?
Yes
Whole food ingredients
that are processed as
little as possible are
preferred
Whole food ingredients
that are processed as
little as possible are
preferred
Yes
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