TR22 Fresh Ideas for Autumn/Winter - Flipbook - Page 16
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RETAIL
Filling the needs of the conscious customer
A recent Kantar study has reported that 49% of households felt that the Covid-19
pandemic had made sustainability even more important to them, indicating that
‘conscious consumption’ is more relevant than ever. As independent retailers,
you are in a prime position to align your values with those of your customers
and promote the healthy and sustainable food choices that you offer. You have
direct relationships with your customers and can fulfil the growing appetite for
information about where products come from, informing them of the sustainable,
seasonal, environmental and local lifecycle of their shopping basket.