TR22 Fresh Ideas for Autumn/Winter - Flipbook - Page 18
Push the benefits of buying local
According to a new report from the Institute of
Grocery Distribution, the rise in cost of essential
food will continue to lead peoples spending
habits over the Autumn and Winter period.
Local farm shops can break the stigma of being
seen as the more expensive alternative to
larger supermarkets by promoting your supply
chains, pushing your adaptability in purchasing
decisions and how it in turn limits food waste
for your customers. Fresh, local, in-season
food with low food miles should be a constant
topic of conversation with your customers to
increase customer loyalty.
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Looking for a locally-sourced drinks selection?
Try Tiptreeās English liqueurs, made in Essex next to their
famous jams. They look fantastic on the shelves and you
can use their wide-range of flavours to your advantage,
creating a great POS display in each season.