TR22 Fresh Ideas for Autumn/Winter - Flipbook - Page 8
HOSPITALITY
08
Up your low-alcohol or alcohol-free offering
with these attractive ranges
There’s been an explosion of choice in the low-alcohol
and alcohol-free drinks market over recent years and
now many consumers are expecting not just a token
selection, but a drinking-experience on a par with their
alcohol-consuming companions. With this often-forgotten
customer representing 1-in-4 of all pub visits and almost
1-in-3 of all restaurant visits, what could you do to enhance
this part of your bar/menu? Is your range of adult soft
drinks in need of a makeover?